Companies that made millions off someone elses embarrassing moment

Companies that made millions off someone else's embarrassing moment. In early November 2019, Peloton dropped a holiday ad where a husband gifts his wife an exercise bike, and she vlogs her fitness journey for a year, and by early December, the internet had torn it apart. Peloton's stock dropped 9% almost immediately, and the actress in the ad, Monica Ruiz, became known everywhere as Peloton's wife. But that backlash caught the attention of one very specific person. Ryan Reynolds co-owned a small gin brand called Aviation Gin, and the second he saw the memes blowing up, he texted his ad team. 75 hours later, they had already filmed an entirely new commercial starring Monica herself, where she's sitting at a bar with two friends. One of them tells her you're safe here, and they raise their glasses of aviation gin to new beginnings, with the whole thing playing like she just escaped the Peloton ad. Reynolds posted it with the caption "exercise bike" not included, but that video went on to get over 5 million views on day 1. It passed 10 million on Twitter within a few days, and landed number 4 on ad weeks best ads of 2019. Aviation Gin sales had already doubled that year, and this moment launched the brand into a completely different tier. Because eight months later, Diaggio, one of the biggest beverage companies on the planet, bought Aviation Gin for up to $610 million dollars from an ad that took 75 hours to make.