Companies that killed their own best product

Companies that killed their own best product. In 2009, Kraft launched a new spread in Australia that blended Vegemite with cream cheese, and people loved it so much that they sold over 3 million jars before the product even had a name. So Kraft ran a nationwide contest to let Australians name it themselves. Over 48,000 entries came in, and the hype was building for months. But the moment Kraft revealed the winning name, everything fell apart. During the AFL Grand Final, one of the biggest TV events in Australia, Kraft announced the new spread would be called Isnack2.0, a 27-year-old web designer named Dean Robin submitted it, and Kraft picked it because they thought it sounded modern. Within hours, Australians lost it. The hashtag #Vegeofail started trending globally, and thousands of people were flooding social media calling it the worst food name they'd ever heard. Vegemite has been in Australian home since 1923, and Kraft thought putting an Apple-style lowercase i in tech jargon on it was the right call. But here's the part that makes this whole thing legendary. Kraft held an emergency board meeting just two days later, and within four days of the announcement, they killed the name entirely. They put up six replacement options for the public to vote on, over 30,000 people voted, and the winning name was Vegemite Cheesy Bite.