Text hooks are so incredibly important and hugely underrated when it comes to your content, and this is how to craft a really good one.

Nobody is listening to me when I'm saying this and it's driving me insane. If you want your next video to perform better than the last hundred things you've posted, you need to master the art of a good text hook. Text hooks are one of, if not the most important part of your content. And so many of you are treating it like a little decorative hat that you slop on the end of your video when you're done. Writing a good text hook is all about copywriting, because essentially, you're crafting a headline. And a headline doesn't just tell me what the story is about, it gives me a reason to care. So there are three jobs that your text hook has to do. First of all, it has to categorize the video. So I need to know immediately if this video is for me. So there need to be words in that text hook that let me know that. The second job is to indicate value. Tell me that I'm gonna get something from watching this, that it's gonna be worth my while. And the last job is to open a loop and create curiosity. Give me enough of a reason to keep watching and care. So the formula for a really good text hook is context plus value plus gap. Because if you have a text hook on your video, like you need to hear this, I don't know what that video is about. It could be about pet budgies, it could be about mortgages, it could be about eyebrows. But if you replace that with something like the mortgage mistake that cost me 11,000 pounds, now I know exactly what it's about. And there's a reason to keep watching. What was that mistake? There are loads of little copywriting levers that you can pull to make your text hook even stronger. So instead of writing something like, "Hi, I grew my business," the boring Chi and Chi made that doubled my enquiries. You can also use superlative language. So instead of writing something like a mistake I made when traveling through Japan, the biggest mistake I made when visiting Japan. Our really effective technique is to use loss of version or negative language. So instead of three first time buyer tips, the three biggest mistakes that first time home buyers make all the time. A weak text hook will label the topic that you're talking about. Like three fitness tips, things to do in room, my favorite foundation. But a good text hook gives people a reason to care. So three things I would never do again as a beginner at the gym. The main attraction I would skip if I only had 48 hours in room. The only foundation that I've repurchased for the past five years. And then from a practical point of view, your text hook on the screen needs to be clear and easy to read. Use simple, negative fonts and high contrast colors like black and white. To be about two lines long and it should be on the screen for long enough that people have a chance to read it. I keep mine on for about six to nine seconds. Don't make it enormous and take up the entire screen, but also don't make it too small that it feels like an eye test. I would say it's smaller than you think, so it requires a little bit of concentration. My best recommendation is that when you're creating content, start with the text hook, because usually if you can't find a good enough text hook for your video, it means the idea isn't strong enough. All of this is like a taste of what I teach in the content club, which is my course on community for content creators. So if you want to know more about this stuff, send me a DM, and I will give you a discount code to get in there.