Here's how to use psychology to make people want more of your content.

Here are some very small, sneaky, psychological things that you can do in every single video to make people want more of your content. Because when you're trying to get people to follow you, it's a three-step process. First of all, you need to grab their attention, then you need to give them content they enjoy, and then you need to create desire. You need to make them feel like having more of you in their feed is going to be worth it. You need to create a prediction of future value. So the first thing you can do is add a line of context in every single video. Why are you talking about what you're talking about? So instead of doing a video like three newborn baby tips, and then just rattling off the tips, have a line in there that's something like, I've had five newborn babies in the past seven years, and they've all been tricky in lots of different ways. These are the three things that saved me. That one line takes people from feeling like, oh, this content is useful to making them feel like you are a valuable person. And this actually ties into something that I teach in the content club, which is my course on community. I teach a technique called the why you line, and I give you loads of different ways of adding that context in a way that's incredibly persuasive. The next thing is to include callbacks and call forwards in your videos, basically reference the future and the past of your content, saying things like, in tomorrow's video, we're going to do X-Wire set, or this is part of a 30 day series, or as I mentioned in my previous video, because this gives people the feeling that there's a world of content for them to explore, that this video that they're enjoying is not a one hit wonder. There's more of where that came from. The next thing is to have visual anchors in your content. Make sure there is something visually consistent in every single video. If you talk to camera, this could simply be your face, but it could also be your background, your fonts, your text on the screen, your graphics that you continuously use. Because people don't tend to follow you the first time they see you, they need to see you a couple of times. So if you optimize for memory, you're going to make yourself more familiar, and you're going to make that more likely to happen. And then the next thing is if you use a call to action in your video, like following me for more, follow for more tips, I want you to change that, and I want you to add the word because because is an incredibly powerful word. So instead of saying things like follow for more gardening tips, you could say follow me because I'm going to show you how I'm turning this garden wasteland into a garden that I can actually grow food from. Basically a researcher in the 1970s did a study on the power of the word because I'm fine that even if you give a crappy excuse, people will still do it because of the word because.