This one sentence does so much heavy lifting in your content

There is one sentence that makes people follow you, like for real, like one sentence. Whenever I'm coaching content creators, it's one of the first things that I add to their scripts and it works like a charm. And by the end of this video, you'll realize that I've actually already used this sentence on you. So in order for this to work and in order for this to make sense, you need to understand that a follow is a prediction. Whenever somebody is hitting that follow button, they are predicting that the future of your content is going to be worth their while, worth their time, worth taking up space on their feed. So whenever they're watching one video of yours that they've come across on their feed, they've maybe never seen you before. There needs to be a clue in that video as to what they can expect. And that clue is something that I call the why you line. The why you line is one sentence, one very simple subtle, almost undetectable line of context that you add to the start of your video that lets people know what to expect. For example, if I was to say something like, as somebody who runs a seven-figure business, you know that you can probably expect money advice, business tips for me. And if I say something like, well, you know, having six kids, then you're going to know that any parenting advice that I give you is credible and based on experience. But there are a couple of tips to make sure that this feels natural and doesn't feel forced and actually works. First of all, it needs to be one line. You cannot say something like, hi, my name is Sarah, I'm 34, I live in Manchester and I have two cats called Pickles and Gary. And I've been doing kneels professionally for 15 years because by the time people get to Pickles and Gary, they're gone. You also need to match the sentence to the video because there's no point telling me that you want an Irish dancing championship in 2011 if you're doing a video about mortgage advice. And also you want to tuck it into a sentence that is already doing a job. For example, at the start of this video, I said, when I'm coaching content creators, this is one of the first things I do. If you've never seen me before, your brain is going, oh, she coaches content creators. And therefore, if you're a content creator that needs help, you know that I'm going to be useful to you. It is honestly a game changer, but it really comes down to the way that you do it. And if you want a step-by-step on how it can be done for your account, I have a whole section on this in the content club that explains it like step-by-step.