This is a very simple way to build more audience loyalty by using a little bit of psychology called the Ben Franklin effect.

If you want to build a really loyal audience, I have a bit of a trick that you can use. And when I tell you what this is, you're going to be like, "Lana, that sounds completely backwards. It's never going to work." But actually, that's kind of why it does work. So in your next video, I want you to ask your audience for a fever. And the reason this sounds backwards is because you're constantly being told that you need to give value to your audience. And while that is definitely true, you also need to leave a little bit of room for them to contribute to you. You see, there's this psychological phenomenon called the Benjamin Franklin effect. And it basically describes how when you do someone a fever, it makes you like them more. And we think it's because your brain doesn't really like contradictions. It's constantly trying to rationalize stuff. So whenever you help someone with something, your brain is going, "Oh, you must like that person to make it make sense." So ask your audience for their expertise. Maybe you're a gardening creator and your tomatoes keep dying. Ask your audience why that is happening. Get people to give you recommendations. Maybe you're a book creator and you've got a five-hour tree in journey, ask people for one book that you won't be able to put down in that time. Ask for help with making decisions. I've got a wedding coming up. Here is my outfit which shoes should I choose. To make it effective, it should be genuine, something you genuinely want to help with. And it should be small because there's a big difference between asking your neighbor for a cup of sugar and asking for their kidney. You can't be like, "Watch 10 of my videos, see you five of them and send your favorite one to Harry Styles." And ideally, you want to close the loop and follow up. So if you've asked people for which pair of shoes that you should wear, then follow up with an outfit video where you wear the shoes that people have chosen and thank people for their contribution. People get attached to the things that they helped with, so let your audience help you to build that attachment.