Learning how to double down on successful content is one of the best and most valuable skills that you can have as a content creator. I'm going to show you step by step how I do this.

I posted this piece of content and it's done pretty well. It's got hundreds of thousands of views across platforms and I know that this smart thing for me to do right now is to double-dine on this to keep the momentum going. So I'm gonna show you exactly how I do this because a lot of content creators try to double-dine on successful content. They know what's what they should be doing, but they end up doing it kind of wrong in a way that makes things worse and makes your next piece of content completely flop. Because doubling-dine does not mean doing the CM video over and over and over again and hoping that it hits the CM. That is like cooking spaghetti bolognese on a Monday for your family. They say they like it so you cook it every single night for the next three months. Instead you need to figure out why that piece of content worked. You need to deconstruct the recipe and then cook something new with the ingredients. So the first place I'm gonna go to is the comments because comments on a video usually explicitly tell you why people liked it and a couple of things jump out of me. So in this video I used Maslow's hierarchy of needs to explain a point that I wanted to make and I noticed that a lot of people were talking about Maslow in the comments so I know that using something that people are familiar with and already have feelings about is a really good bridge to my ideas. The other thing I noticed is that people really like the teaching style. They like the way that I took something that they thought they knew and then completely reframed it. Then the third thing is I know that this is a core desire of my target audience. The video was about how to build an audience that is obsessed with you. So I know that plays a huge part in why this did well. Once I've gone through the comments I will go to the analytics because the comments tell you why people liked it but the analytics tell you why the platform distributed it. This video has a low skip rate and a higher retention rate so that confirms my idea that the topic was something that people were deeply invested in and I was good at building curiosity through it. And interestingly this video has a higher share rate than most of my content and people share content when it says something about themselves and I feel like this video made people feel clever and that sounds really pretentious but I feel like I was giving people a realization and by sharing it they were going look what I know. Putting that all together I know that the recipe to follow up on this piece of content is a video about a core desire that my audience has using something familiar as the bridge then giving people a reframe and making them think differently. My next piece of content could be how to get people to binge your account using Pavlov's dog. Every time you double-dine properly you're reaching more of the people who want exactly what you make. And if you want more help learning how to double-dine on successful content this is something that I teach in the content club which is my course on community for content creators. If you want to learn more about this, the link is in my bio.