Mostly it’s about putting in the reps but these things take talking to the camera to the next level

There is a way of talking to the camera that will get people to listen to whatever you say. You could be reading the fine print of your car insurance and people are still gonna want to stick around. And it all comes down to four very small things that you can practice in everyday life when you're telling your partner about how your day was when you're in the car by yourself on the way to get groceries. The first thing is cadence and cadence is the rhythm of how you speak. It's how you speed up when you're really excited and slow down when you want to emphasize something. One of the best ways to make your cadence more compelling to listen to is to get used to pauses. So instead of saying um or any kind of filler words pause instead. Whenever you're gonna say something really important pause before you say it. Give it a chance to land make people want it. Kind of think of it like a drum roll. When you think of some of the biggest most monumental speeches of our time it's usually the cadence behind them that's made them really powerful. The next thing is tone and tone is the feeling behind what you say. It's the difference between oh great and oh great. It can give the same sentence to completely different meanings and people often process your tone before they've even really heard any word that comes out of your mouth. Before you hit record you want to decide how you want people to feel and one tip that I always give to creators that I work with is to sound fascinated with what you're saying because if you sound like the information is interesting other people are gonna feel that. The next thing is pitch which is high high and high low your voice goes and it's really what gives off confidence and certainty in what you're saying. Whenever I watch back some of my older videos it's the pitch that really gives away how nervous I was because my voice was really high and I would go up at the end of my sentences like I was asking a question. Whenever I think of good pitch I always think of my satnav because my satnav could be directing me into a pond but she always sounds like she knows exactly what she's doing. Then when you mix all of those three things together, cadence tone and pitch you have vocal variety because a voice that never changes is kind of like a fridge humming in the background you're gonna get used to it after a couple of seconds and if people get bored that's when they scroll. Then the last thing is slightly different and that is to use the simplest language that you possibly can. Instead of saying something like you need to utilize a more consistent approach just say what you mean you need to do this more often. It's not about dumbing down your content in fact it's often much more of a skill to make complex ideas really simple to understand but if you can make your information really easy to understand it makes your point really easy to follow. I promise you that this is a skill that you can learn. A lot of it comes with just repetition and getting used to undecensitize to talking to camera but there are things that you can do that will speed this up. I have an entire section in the content club which is my course and community for content creators all about talking to camera with some practical tips that can help. If you want more info on that the link is in my bio.