This is how to find your purpose as a content creator: what you should be posting about that will give you longevity, using ikigai.

I refuse to let you stay stuck with your content. So whether you've just started and you don't know what you should be at, or whether you've been doing this for a while and it feels like you've hit a brick wall, by the end of this video you're going to know exactly what you should be posting, and potentially how you can monetize your content too. And we're going to do this using something called "Aiki Guy." "Aiki Guy" is a Japanese idea that roughly translates as your reason to get out of bed in the morning. And in 2014, a British blogger took the idea of "Aiki Guy" and he combined it with a purpose chart from a Spanish astrologer and he created this van diagram that helps you find your purpose. So I'm going to borrow that to help you find your purpose with your content. So you're going to get a pan and paper and you're going to draw four circles. In the first circle, you're going to make a list of all of the things you love. The first things that come into your head, absolutely no judgment. It could be sausage rolls, it could be true crime podcasts, it could be Lithuanian rap music. And then in the second circle, you're going to make a list of things that you're good at. And you don't have to be an expert world class level just better than the average person. Maybe you're really good at calming down the toddler, having a meltdown in a supermarket. And in the third circle, you're going to make a list of things that you think the world need. What do people struggle with? What are your friends texting you for help a bite? What are people asking in Facebook groups in the comments of videos? And in the fourth circle, you're going to make a list of all the potential ways that you could make money, whether it's brand deals, affiliate marketing, a service, coaching, and event, don't worry about whether you would actually do them yet, just get them on paper. And you're going to put all of those circles together and find the overlap. So maybe you love hiking, and you're really good with money. And you know that people are always looking for affordable weekend breaks. And you could sell guides, could be budget hiking weekends in the UK. And the thing is, you kind of need all four. Because if you're missing the part that you love, you're going to resent content creation very quickly. And if you're missing the thing that you're good at, you're going to struggle to stand night, you're missing the thing that people want, you're going to struggle to get visibility. If you're missing the part to monetize, well, you're going to struggle to make money. But you don't need all of this sorted on day one. You don't need that perfect overlap. Start where you can find any circles that meet and then let the others catch up. And if you want more help with any of this in the content club, which is my course on community for content creators, the entire first section focuses on this, finding your positioning and what makes you stand on it. A lot of creators who've been doing this for a while, that part of the content club is what finally made things click. If you would like access, the link is in my bio.