This one word will grab attention, create an immediate emotional reaction and help get your content in front of the right people
@lana.k.socialTranscript
If you don't know what to post today, I have got a magic trick. A magic trick that I want you to try on your next video. I want you to start your very next video with one simple word. This word is going to grab attention. It's going to get your content in front of the right people. It's going to make those people watch the whole way through. Then it's going to make them engage like crazy and potentially follow you as well. And that word is most. I want you to start your next video with the word most. And I'm going to give you examples of this. I'm going to explain why this works. And then I'm going to tell you how to do it well. For my account, it could be starting with the word most content creators. And I do this a lot. If you watch my content, you'll notice I do this. Most content creators are getting this thing wrong. Most content creators are prioritizing this when they should be focusing on this. But for your account, it could be something like most new moms are panicking about this thing when they don't need to. Most small business owners are getting this one thing wrong about their email marketing. Most women over 40 are making this styling mistake. When you start your video with the word most, it does a couple of interesting things. It creates curiosity. It creates tension and it makes the person watch and go, oh my god, is this me, am I part of that group that's getting this thing wrong? To do this effectively, do try and tie it to a mistake that people commonly make or something that people commonly get wrong. Because of negativity bias, people are more attracted to avoiding the loss of something than they are to pursuing the gain of something. So give that a try and tag me in your post so I can watch them pop off. And if you need an idea for your account, drop a comment below.
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