Clarity is your best friend when it comes to content

If you make people think you're gonna make them leave, this is so crucial to understand when it comes to your content, I cannot tell you. The easiest way to kill your growth, to kill momentum, to kill the performance of your content is to make people think that was actually quite sore. The more people have to process when they land on your profile or watch one of your videos, the more likely they are to scroll. You need clarity in everything you do. So let's fix this and let's start with your bio. Your bio needs to so clearly articulate what somebody is going to get from your account. If it would not make sense to an alien who's just descended on Earth or like a 12-year-old, that's probably a better example. If a 12-year-old would not understand it, it's unclear. No buzzwords, no vague promises. So if your bio says something like helping you unlock your potential through mindful transformation, go and change it now, because that literally means no. Then when it comes to your content itself, people need to know within one second of your video landing on their feed, what they're gonna get from you. So if you're telling a funny story, the first line should set the tone. If you're talking about a topic, have text on the screen to let people know what the topic is, or you can use visual context. If you're giving people fitness tips, having a gym or a fitness background will help with that. If somebody has to figure out what your content is about, you've already lost them. If you make them think, you make them leave. And this also applies to what you're actually saying. You can still talk about complex topics in your content, but you need to break that complexity into simplicity and use really simple language. Explore one idea at a time, keep your sentences really short, give very clear examples. Flirty is what we'll get you views on followers and help people understand why they're watching you in the first place, and it helps the algorithm. The algorithm is so dumb, it's a set of code. So you often have to spell out what your videos are about to get them in front of the right people. It's not your job to sign clever or to create mystery or ramp up to your point. Get to the point, it's your job to be clear.