Adding this one single line to your content can be a complete game changer. It’s called the ‘why you’ line and here’s how to use it

You are licking followers from your content if you're not doing this one single, simple thing in every single video. And I can guarantee that this is happening even if you're getting good views on your content. So I am going to teach you a technique that I teach inside the content club, which is my course on community for content creators. It's a technique that I have been working on clients with for a really long time. It's the reason why my clients don't just get views on their videos, but they get followers. They build communities. They're able to generate an income from doing this. So people will watch a video you create if they feel like it's relevant to them. If they feel like it's on a topic, they're interested in if it's going to help them in somewhere, teach them something, entertain them, inspire them, motivate them. But that doesn't mean they're going to follow you. Even if they enjoy the content, doesn't mean they're going to follow you. People follow you when they feel like you are relevant to them. So how do you make that clear in every single video? You add a why you line in every single video. You need a line that either explains your identity, who you are, your authority and credibility, why somebody should listen to you and believe you, or why somebody should trust you. Let me give you some examples of this. I could do a video where I start with the words, here is a cleaning routine that is great for stay at home mums, or I could say something like, I've been a stay at home mum for five years, and this is the cleaning routine that saves me every single week. The first line tells you what you're going to get from that video, but the second line tells you what you're going to get if you follow me long term. It gives you a reason to follow because you understand the context of who I am. Or if you're recommending a product, you could start a video by saying, this is the best moisturizer I have ever tried. Or you could say something like, I have oily skin and I am so picky about the moisturizers that I use, but this one has been a game changer. Inside the content club, I teach you in detail how to use this and how to decide what kind of why you line is right for you, because if you're a lifestyle creator, you maybe don't need authority, but you do need identity and trust. So if you want to join, get access to this, learn how to do this and learn lots of other techniques on how to improve your content and get better results, you can use the discount code Grow2026 to get in there.