You need to pick a niche AND understand what having a niche actually means

Most of you don't want to hear this, but you need to pick a niche. Niche accounts grow faster, get better results, they're easier to monetize. And it's the people who resist this that end up struggling the most. I am willing to fight with anybody about this in the comments. I have the data to back it up. I've worked with thousands of content creators, niche creators, non-niche creators. The niche creators have a much easier time. You need to stop treating niche like it's some kind of dirty word in content creation, like it's violating your content creator human rights. And Niche is not there to box you in, make you boring, or make you talk about the same thing until the end of time. And Niche actually gives you freedom when it's done right. Because it doesn't have to be one topic that you just post about every single day, it can be one audience that you serve talking about a variety of different things that matter to that audience. It can be a specific problem that you solve from different angles, an outcome that you deliver, a perspective that you give, a style of video that you do. It just basically gives your account a center of gravity. A lot of people want to hear that you are the niche. And that's not true for most people. First reason is the algorithm, right? The algorithm is not some kind of mystical being sitting behind a screen, pushing buttons. It's a set of code that responds to signals. When the algorithm can understand what you post about and who your audience is, the signals are very clear. It's able to get your content to the right people who are more likely to engage and respond to it. When people know what they're getting from your account, they're more likely to follow you, come back to your account, and you build a community and not just an audience. You build authority on topics quicker, because if you're posting about lots of different things, your content's going to be watered down. You're never going to be able to get strong at the one thing. And it also sharpens your skills. If you're keeping the topic the same, for example, you can come at it from lots of different angles and get good at content. But most importantly, it can actually help you grow a lot faster. When you resonate deeply with a smaller, more specific group of people, they get invested in you, not just the information that you're providing. And that gives you flexibility over time to them broaden your content out later. Yes, there are exceptions to their content creators with really strong personalities, maybe really good communication skills, a really good point of view, that maybe set them apart. They're composed about whatever they want, but they are the hard exception to the rule. And it does not make sense if you want to get results from this to build your entire strategy on being the exception to the rule. It's not about making your content smaller and boxing you in. It's about giving you clarity, so the algorithm and so that people can understand you. Having an age will help you grow. That is a hell that I am willing to die on.