How to create dopamine with your content to keep people engaged

These are some clever little psychological tricks you can use to create dopamine in your content. Because when people are scrolling, they're essentially dopamine-sicking. They're not opening the app to learn or think. They want to feel something. And if your content doesn't make somebody feel something as quickly as possible, they are gone. They have scrolled. Now, I'm not necessarily saying this is a good thing, but it's just the way it is. So if you're somebody who is emotionally well-adjusted, you're probably not going to relate to a lot of this. It might make you mad. But if you're somebody who is chronically online like I am and you're kind of okay with this, these tips can kind of help. First thing to note is that creating dopamine isn't about giving people rewards in your content. It's more about the anticipation of a reward. So you want to start your videos with things like, I'm going to show you how to do this. I'm going to give you a really good tip for this. I'm going to explain exactly why this happens. Because that creation of tension and a bit of an open loop, combined with the fact that somebody knows something good is coming, is what creates the most amount of dopamine. And then when you can, you want to use micro-winds. So instead of doing long detailed explainer videos, give people one thing that they can take away from your video and use immediately. Whether it's a recommendation, a tip, change this word in your email marketing. Because that speed to value and the quicker they can action it, the quicker the reward comes on the bigger the head of dopamine. The other thing is to keep people stimulated and engage throughout your video. So you can do this visually by having really fast cuts, lots of pattern interruption, maybe changing background. But you can also do it in the way that you speak your tone and your cadence. I always encourage people to speak quite musically, speed up when you're really excited, slow down when you want to make a point. And then you also want to create relief in your content. This is a really powerful emotion and you can do this through validating people. By saying things like you're not the only one, or it's not because you're doing this. And one of the most underrated ways to do this is by adding structure to your content. This is also one of the simplest ways to do this. So maybe you can organize your content in a list format, or if you're telling a story, use a story telling arc, or if you're giving advice, use a really classic format, like hook value action takeaway. Because essentially, the brand has to work less and then stay as more engaged. Creating good content is less about the content itself and more about human behavior. So if you want to learn more about this stuff, and how to create content that actually gets results based on human behavior, you need to join the content club, which is my course on community for content creators, because this is exactly what I teach in there.