How to be a better storyteller using the mass method. This is a framework that I teach as part of the content club but this is a brief overview of how it works and how you can apply it to your content to add a layer of storytelling to everything you create because storytelling is so widely important, it is the secret ingredient to great content.

You suck at storytelling. Most creators totally suck at storytelling and it's probably why your content is not landing. So let's fix that. I'm going to give you a very simple four-step framework that you can use for any piece of content you create. And if you're like, who's this woman shouting at me about stories? My name is Lana. I run something called the content club. This is my growth and monetization course for creators and small businesses. It has almost 4,000 members. I teach you how to create good content that actually gets results. And I have a whole module dedicated to this framework that I'm about to talk you through. So first of all, why is storytelling so important? Storytelling is the foundation upon which all good content is built. People don't remember facts. They don't remember advice. They remember stories. It's what connects us as humans. And the problem that most creators have with storytelling is that you're kind of doing all wrong. You're giving people a timeline of events. You're telling people what happened from start to finish. People don't care about timelines. They care about transformation. So this framework that I'm about to teach you can fix that. This framework is called the mess framework, M-E-S-S, moment, emotion, shift, solution. Basically, you break your video up into these four parts to create a really good story arc. So, M is for moment. This is where you set the scene in your story. You start with a really small specific and human moment. You don't start at the very beginning like once upon a time or I started my business in 2020. No, you paint a picture of a moment of tension. So instead of saying something like I started my business in 2020, you would say something like I was sitting on my bed after my third job application rejection, crying into my coffee, wondering what the fuck I was going to do with my life. Then we move on to emotion. And this is where you describe what you were feeling in that moment to further paint that picture. Whenever you describe an emotion really specifically saying things like the were tears prickling behind my eyes or my heart was racing really fast or my hands were really clammy, that fires the mirror neurons and the person watching the video and makes them feel it too. They literally start to feel it. Then we move on to shift. This is where you give the person watching the video a little hit of dopamine and let them know that they're going to get something from this story. This is like your aha moment. So often this begins with something like then I realized and that's when I discovered you're leading people to the transformation. And then finally you bring in the solution. This is the value of your story. There needs to be some kind of payoff for the person watching the video. Sometimes with stories, this can be like a funny moment, a shocking twist to the story. But in a lot of cases it's going to be the lesson that you learned. So let me give you an example of how this would all come together. Let's say I am a fitness coach. It was half five in the morning and my alarm went off for the gym and I knew I was going to hit snooze again. I felt like a complete fraud. I was telling all of my clients you need to be consistent. You need to get up early, get those workouts in and I couldn't even do it myself. That is when I realized that motivation does not create consistency. It's the other way around. Consistency creates the motivation. So I'm going to give you a couple of tips that have really helped me and my clients create that consistency that gets me up in the morning and stops me hitting the snooze button. So give that a go for your next piece of content. And if you want to know more about this framework and lots of other frameworks that I have designed to help you create better content, join the content club, send me a DM and I will give you a discount code to get in there.