You don’t grow by appealing to everyone, you grow by being irreplaceable to one type of person and @Courtney | Plus Size Travel 👑 is proof of this

Let me introduce you to Courtney. Courtney has gained over 25,000 followers in three months, and the way that she has done it will prove to you that you need to get more specific with your content. Courtney is a member of the Content Club, which is my course in community for content creators, and she posts travel tips for plus size women over the age of 40. And you might be thinking to yourself, "Well, it's not a bit too nation-o." That's why it works. Through what she's learned in the Content Club, she is able to optimize her content so it gets in front of the right people. And then when it does, because it's so specific, it feels like it's talking directly to them. That's what drives high watch time, high engagement. That's what builds community and not just followers. And that's what converts people. If she launches a product, people will buy it. If she recommends something, people trust it. And you also might be thinking, "Well, I don't want to niche down that far. That'll box me in." No, wrong again. Because Courtney started out so narrow, she has now earned the right to widen out her content. If she wants to post broad travel content, she can. And she does sometimes. And she can post content for plus size women of any age, not just women over 40. You will not grow by being appealing to everybody. You will grow by being irreplaceable to one type of person. And if you would like to do the same, you need to join the Content Club because this is exactly what I teach. How to get your positioning right. How to find your people. How to create content that lands with them and gets actual results. And you can use the Discon Code Grow 2026 to get in there.