I simply don’t post any content unless it uses this psychological principle - it makes such a difference to how people connect

There is this one psychological principle that you should be using in all of your content because it's going to significantly improve your results. I use this all the time. In fact, I don't post without using this. It's called the familiarity bias. And essentially, it's the idea that people are more likely to stop, pay attention to, engage like and trust content if something about it feels familiar. Because human brains very, very lazy. We are constantly looking for shortcuts. And if something looks familiar or assigns familiar or even references something familiar, then the brain doesn't have to work as hard to process it. And that's very important in short form content where people are making split-second decisions over whether or not to keep watching you. So how do you actually use this in your content? First of all, your content should look and feel completely native to the platform. It should look like it belongs here. Scroll your feed and take a note of what content looks like and make sure your content uses formats and styles and fonts and text on the screen that are completely familiar to people. If it looks like an ad or a webinar or something corporate or something that your local council would have posted back in 2014, then people are going to scroll. The second thing is to use familiar context. This could be doing a green screen background with like a trending story. It could be talking about a celebrity, a brand that people are familiar with. Because essentially, you're borrowing context. Your audience doesn't have to start from scratch with your content. You're giving their brain something to like grab onto. The next way to use this and probably this the way that I mainly use it is through specific problems. So I could do a video on my account that's like how to get more views. If I instead said something like if you're posting every single day and you know you're creating good valuable content, but you're still stuck in 200 view jail, that's much more specific and people can actually see themselves in that problem. It's much more familiar and relatable to them. That's why I always give really concrete examples in my content. So people can see how to use the tips and ideas that I give. Then the other way to use this, which is again, a way that I use this is to repeat your content. Repeat the same topics, talk about the same things, repeat the same ideas, opinions, perspectives, maybe frameworks, maybe say the same freezes in a lot of your content. Because when people become familiar with you saying those things, they're going to associate you with those things and that makes you more memorable to people. We personally think that the best content gives people new experiences, new ideas, new perspectives in a really familiar setting. If you want more information on stuff like this, a lot of this is what I teach in the content club, which is my course on community for content creators. I talk about formats and styles and hook styles and things like that that are proven to work because people are familiar with them. If you want in, send me a DM and I will give you a discount code to access the full course, the community, all of the tools that I have in there.