Just don’t do these things in your content. In my opinion. As a content coach. You don’t have to listen to me but I think I’m right
@lana.k.socialTranscript
If you're doing any of the following things, you're making your content flop without even realizing it, because I see people do these things every single day, and I'm like, you would get better results if you just quit it. The first thing is not prioritizing a text hook at the beginning of your video. Arguably, this is more important than a verbal hook or a visual hook. It's one of the first things people process and it helps with categorization. The second thing is stressing over hashtags. If you're spending more than a millisecond choosing what hashtags you wanna use, I can guarantee you're focusing on the wrong shift when it comes to your content because hashtags don't do anything. Posting a lot of trends on short videos because unless my calendar is wrong, it's not 2020 and that kind of content doesn't grow in account anymore. Short videos can be good for views and visibility sometimes, but a lot of the time they get sent to the wrong audience and in a short video, there's just not enough space for context, value, nuance, authority, trust, identity, the things that are needed to turn people into followers. And just generally worrying about the length of your content at all, a lot of creators try to make their videos as short as possible because they don't believe that humans can survive and attentions by more than like 10 seconds, let me tell you, there is no such thing as too long, only too boring and sometimes long content can I perform short videos. This is kind of a big one, over editing your content. I know we all wanna make our content look polished, but sometimes when you strip out every pause, every breath, every natural moment, you can take away the personality and the energy and people are just left with information. Content is not just about delivering words efficiently, it's about connection and making people know that there's a person behind the screen. Being consistent for the sake of being consistent, if you're posting every day, just a post every day, even when you don't have something good to post or interesting to say, that's all right. It can slow your growth because if your content is not getting good results, your engagement rate is going to tank and the algorithm and the platform has less incentive to push any future content, not having captions turned on. It just makes your content more accessible and most people scroll on mute. And I know auto captions are a thing, but just turn your captions on. I'm treating every video like a lottery ticket. If you're posting something new and exciting every single day with the hope that something will take off and go viral, yeah, it probably will, but when you don't have strategy behind it and when everything on your account is not consistent and cohesive, it rarely leads to anything meaningful. If you want to know how to actually grow your account, that's what I teach people how to do. I am a content coach. I run something called the content club, which is my course on community. It has almost 10,000 members who are getting good results because they don't do any of that shit because I told them not to. If you want them, send me a DM and I will give you a discount code.
Download Transcript
Related Videos

This is one of my favorite copywriting and journalism techniques to use in your content to help with your retention and keep people glued until the end. It's based on something called a nut graf, and I have used it in pretty much every single piece of content I have created over the past 15 years.

I'm done gatekeeping this content advice. The last one is the one that made the biggest difference.

Consider this your six month content strategy

These are four classic types of content that always tend to work if you do them well. I reach for one of these at least once a week.