Either my best analogy for making good content or…… this has gone too far. You decide
@lana.k.socialTranscript
Would you like a big, delicious bowl of content soup? If you combine all of the following ingredients, I can pretty much guarantee that your content is gonna perform well. And if it doesn't, I will personally come to your house and make you a bowl of soup. So you better hope this works because I'm a terrible cook. The first piece ingredient we're gonna use is a high-interest topic. You need to actually be talking about something that people are actively interested in. What is your audience searching for? What is trending in your niche or your industry? What conversations are already going on? If you don't get this right, none of the other ingredients are gonna matter. And your soup is gravities. Like dog sh*t. This is supposed to be a bulb of garlic. But the next ingredient is novelty. Talking about something that people are interested in isn't enough. If you're just regurgitating, what has already been said? There needs to be a unique angle to what you are saying. Maybe a different perspective, a unique opinion. Maybe you're giving knowledge that people haven't heard before. There needs to be something different. And this is supposed to be a potato. But now we're gonna give people value. We're gonna give them practical value. People need to leave your content better than when they started it. So you need to give them something they can use. Whether it is a tip, a piece of advice, it could be a recommendation. Ideally, you want to make it practical. Something that people can use immediately after watching your video. It could be a simple perspective shift. Change the way people think about a topic. Now we're gonna add the honey. We're gonna give them a dopamine trigger. If you want people to keep watching your video, you need to say something at the start that leads them to believe that our reward is coming. They're gonna get something useful, interesting, funny, or shocking from the rest of your video. Similarly, your hook needs to include an element of curiosity. The first thing you say should create a gap in information between what people know and what they want to know. That is how you stop people in their tracks. And one thing you definitely need for a little bit of kick is some emotion in your content. People don't react to content because the information is good. They react when they feel something. You need to generate a high a riseal emotion. Whether that is shock, disgust, excitement, joy, validation. That's what makes people comment and share and see if... And that's what gets your content pushed out and spread further. And then the next thing you need is a little secret ingredient to take it to the next level. You need good delivery. You need to make your content fun and engaging and enjoyable to watch because information on its own is not enough. Bring your personality in. And that is content, soup, baby. Honestly, either this is the best analogy I have ever come up with or I finally lost my mind. You can decide in the comments.



