Episode 3: Scientific Formula for keeping the viewer watching #tiktokshopaffiliate #tiktokshophacks #tiktokshop
@dus_davisTranscript
Okay, if you want to give people to actually watch your affiliate videos, there's a fundamental formula for keeping not just people, but the right people watching that you have to keep in mind because your videos automatically seem to sketchy. We have the orange links to create an orange commission, all types of things that you're just going to tell on you. So you have to be extremely intentional on how you're going to get people to continue watching. I call it the law of NCCR. This is episode three of how to make a content by the proof. So that with or without ad spend, you can still put out high converting and high performing videos on any platform. Now, NCCR applies to all types of short-term content, but you don't have the same leeway that regular TikTok video does, or they can leave out one or two of these. If you do not have all four, they won't finish the whole video. Now, the problem that most affiliates have and the reason they can't hit numbers like this is because most stop after the end, it completely disregard the R, which is how you filter through the right people. Now, the first one is N. You should have heard this before. It needs to be new, surprising, interesting, or different. You have to become a professional at stopping the scroll, whether it's visual or verbal or politely both. Example. American beaters versus Japanese beaters. If you prefer the Japanese beaters, you're not just getting one. It's called me off guard. This is grabbed my attention, but this is why some people do weird shit, and you know what I'm talking about. I promise you don't need to do that. Leave me into the first seat, and most people in an attempt to do the N. Fuck this one up. Clarity. Whatever you're saying or doing needs to be extremely clear. The topic needs to be clear. The message that you're trying to get across to the person on the other side of the screen needs to be extremely clear. Any ounce of confusion, they'll scroll. They can be video like this where you know if you watch it, you'll learn something and potentially make more money because of it. If I at any point confuse you too much, you'll scroll. Now, imagine a video with a link. Right, so think to yourself, what if fourth grader be able to understand and comprehend what I'm saying? Will they understand the text on screen? Will they understand the actions that I'm taking? Will they be able to understand and comprehend the words that are coming out of my mouth? Which leads beautifully into the next state, curiosity. Content is extremely simple. Without curiosity, they will not watch. So you should be doing everything in your power to constantly keep the viewer curious. I broke this curiosity chain down in episode two, but here's a quick example. If your teeth get translucent on the edges like this, or you get sensitivity every time you eat and drink, or you just happen to see these little faint lines through your teeth, just hear me out. Now, if you have any of these, you're curious. You want to know what she's going to say. And hold that thought as well. If you have any of these, that's art. That's how you're going to filter out the wrong lines and keep the potential buyers. On the hierarchy, right next to curiosity is relevance. Because when you're scrolling, you are worried about you and what you can get out of the video. Why should I care? Is this applicable to me? What am I sticking around for? And if these aren't answered right away, they'll scroll. And this needs to be extremely clear. See how they're all kind of working together? She did hear by saying, "If you have any of these specific problems, I have something to tell you." It was extremely simple. The beginning of this video does all four extremely well, which is a part of why it has 21 million views in three days. So remember, in CCR, without all four, you're purposely hurting your video.
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