The details most creators miss

Black shirt, white, bland background, creates contrast, but you just look normal, so people scroll. Black shirt, light, colorful, even a bit cluttered background, draws the eye in on you. Let's step it up a level. You're selling a lightweight, portable pressure washer to adult age men, and grown men who have families, and/or people that are looking for gifts for grown men with families currently before they come out. Right, green grass, and him being outside, stops the scroll, and him being dressed like a middle-aged dad on a Saturday before a barbecue, grabs the attention of his exact target audience. Now we're gonna go up one more notch. You're selling white feuds, and you go with a green screen of easily recognizable male celebrities, who are all in shape and wearing beaters. It's automatically stopped the scroll, grabbed the attention of the exact target audience, has authority, and then him shrinking himself, putting himself in the middle with just a basic black beater, helps not take any attention away from the thing he wants you to pay attention to. The images.