Episode 2: TikTok Shop Hook Formulas #tiktokshopaffiliate #tiktokshophacks #tiktokshop

As an affiliate, if you want to make crafting hooks that the right buyer genuinely cannot scroll past, second H or two before the NQ4, this is episode two of just giving you hook formulas that have always worked and will continue to work so that you can actually understand the principles that make a really good hook. This one's extremely simple, but for this to actually work, you have to understand the deeper why. Why is this so captivating even when I know what the creator is doing to me? I call it the doored equation. It's literally just two steps, but it works every single time. The first half of this equation is to call out their dream outcome. What you want from this is to attract your target audience and filter everybody else that will not buy. Please remember here because a lot of affiliate makers mistake, the dream outcome that you call out has to be specific to the audience that you want to speak to. Two things to think about here. Who is your target audience? And what are the main desires that your product solves for? This could be as broad as you're saying, if you want to get rich, but those that win and use this to make money are a lot more specific. Rich could be anything. It depends what you're talking to, but if you said if you want to make 30k, that's a lot more specific. You're seeing a lot of this right now. Here's a good example. I'm going to show you how to grow your hair down to your ass. Now the second part of this equation is what makes it so captivating. What you want to do here is add a relevant deadline. Not a deadline that's two years from now, a deadline that is relevant, something that they can see right in front of them. If you want to make 30k by Mother's Day, it's a lot different than if you want to make 30k by Christmas. Do things like this. Do two things. Create stress and create excitement. The combination of those two is like cracking. You're the one giving them a hit. Not only are you the one giving them a hit, you're the one showing them how to get the thing accomplished. Now they have to stay, but just like most really good hooks, there's two ways of doing this. You can do it right from the jump like this. I'm going to show you how to grow your hair down to your ass by Halloween and take this from a guy that noticed he was balding. Or the other way is just hook stacking. What she did was take the equation and stack it next to another with a hook. And all this is knowing is getting them further and further invested. Just listen. If this offends you, that means you needed to hear it. But in case your mama never taught you, if you want your hair thicker than a snicker by Christmas, so take this and think about a relevant deadline. In January, self improvement for summer will be really big. Right now, it's Thanksgiving and Christmas. And if you didn't know this already, I did this to you.