Bad ($0) > Good ($100k)> Great ($1M+)

Black shirt, black background, immediate scroll. They won't even notice you. Now let's step it up a level. White shirt, black background is a good contrast and grabs a bit of attention. Take hair thing, stands out immediately, and stops the scroll. But being in the car really turns us up a notch because it almost makes it feel like we're on FaceTime. She's just like me, I'm just chopping it up with a friend. Now let's step it up one more level to see how real professionals think through this. Back of the truck with the product in use, subscribe to the attention of the target audience and set the tone for the rest of the video. For long screen text, it's a white background, black text, which is easier for you to pick up so it draws the viewer in to actually read it. Then the product green display is bright red and green, which catches the eye and stops the scroll. But to take it a step further, if you read the on screen text, this was being sold during Christmas. So the green and red go exactly with why you should be buying this product as a Christmas gift for a man with a truck.