TikTok Video

My content creation hot take is that if you want to get really good at content in a really short period of time, you should spend 30 days posting 30 times a day. Now I posted 30 times a day for two months straight so that you don't have to, and if I was your creative director, this is how I would schedule 14 posts over the next 17 days. Three out of those 14 posts are going to be related to your hot takes specific to your industry. Think about things that you see your peers saying or doing that you don't agree with, and things that you don't see or hear people talking enough about that you think they should do or talk about more. Post number four is going to be completely about your journey. So talk about how you got into your industry, what the early part of your journey look like, maybe one or two key decisions or mistakes that you made that got you to this point, and then talk about the thing that you are working on or building towards right now. Posts five through eight are going to be tips for beginners in your industry. One tip per video, you're going to have a strong statement at the very beginning. You're going to explain the principle that you're going to talk about. You are going to give a personal anecdote about how you learned that principle or what happens when that principle is not applied correctly, and then you are going to reiterate the principle in a way that your viewer can go and immediately apply it to their life. Posts nine, ten, and eleven are going to be the three most nuanced tips that you can think of related to your industry specifically framed in either your years of experience or the craziest thing that you've done in your industry. So for me, it would be, I posted 7,000 pieces of content last year. This is the one thing that I wish I knew when I first started. And you don't have to frame it like that because that's a little bit played out, but just so that you get the idea of the headspace that you should be at when making that video. Posts 12 and 13, you were going to apply a name to something that you do. So using the video framework that I mentioned previously with the strong statement, the principle, the anecdote, and the takeaway. A different way that you can explain that type of video format is statement, principle, experience, and lesson, otherwise known as the spell framework. Just take a concept that you've talked about before previously, and give it a name or some sort of acronym that your viewers can then remember. And now the last seven pieces of content for the week, we are going to be experimenting with different types of formats. So you were going to do one green screen, one ranking, one bad, good, great, one clone format, one prop or object lesson format, one seven second B-roll clip, and one day in the lifestyle video where you peel the curtain back a little bit on your day to day and give your viewers an inside look into you, the person rather than just you, this hyperdneashed content creator.