As you scale, inefficiencies creep in and overhead piles up. Watch your operational KPIs, not just your top line.
Why do some companies grow, but in the end make less money? What do they say? Revenue for vanity, profit for sanity. What happens as a company gro...
Most brokers will take your money and never set you up for success. Get reputable counsel long before you ever plan to sell.
there's a lot of quote unquote brokers out there that are only gonna take your money and not set you up for success. You should always be building...
You don’t need more leads. You need to stop leaving money on the table with the ones already in your pipeline. This full conversation with George Eliadis of ProBook is live now. Watch on YouTube, link in bio.
shop in America. Least the people that I talk to are asking, you know, how do I get more leads and Google's getting more expensive and how do I do...
When customers want to shop around, don't stop them. Give them options upfront. Now they can compare without leaving you.
to become an objection that we get out in the field that technicians are always trying to overcome is, well, I want to shop around. I want to see ...
The best way to handle a price objection is to never create one. Most techs create the objection before they ever say the price.
How do I handle price objections? The way to handle them is not to create them. Most technicians create more price objections before they ever pre...
If customers never return your calls, they aren't the problem - It's your sales process.
Customers refuse to speak with you after you have quoted a system and you can't get a hold of them and you follow up. One, kudos to you for actual...
People can sniff out BS very quickly. Building trust with your customers comes down to two things: being honest and being authentic.
When we think about building trust, the biggest thing when it comes to knowing people is being authentic. Don't ask some dumb question because it ...
Fix the back office now or pay for it later. The KPIs you ignore at 20 employees become the problems you can't unwind at 500 employees.
When I think back to when we had 20 employees, I think the thing that I wish I would have done more of is dive into all of the back office measure...
A toxic top performer is not a top performer. The production you'll lose is nothing compared to the people you'll finally free up.
Everyone's had this where you have a top performer, but in all actuality, they're extremely toxic to your team for one reason or another. Maybe it...
Marketing is a must. But if you're not locked in operationally, every dollar you spend is fuel on a fire.
that I spend more money on marketing? Should I start doing digital? Should I start doing all of these things? Marketing is a must, no doubt. Howev...
Your best installer might not be your best salesperson, and as a leader, you need to put your employees in the right positions to succeed. Place your salespeople in front of customers and your builders behind the work.
We've all probably experienced this. I've got a technician who is extremely skilled on the technical side, but can't talk to a customer to say the...
16 systems sold off 32 HVAC leads. $231K closed. That’s a 50% blended close rate, and we’re aiming for 55%+ typically. Here’s why I care this much: every lead you don’t close, you already paid for. No close means no revenue on the same bill. Stop checking your close rate once a month. Start tracking it in real time.
the big operational KPIs that we're always looking at is close rate. We are on a minute-by-minute basis, are monitoring what is our close rate, ho...